THEORY OF CONSUMER NOTES

Introduction It touches on satisfaction other than a customer desire from consuming a particular commodity’s. The satisfaction the consumers derives from consumption of commodity is called utility. Average utility is the satisfactory per unit consumed on average. Marginal utility is Read More …

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DEMAND AND SUPPLY NOTES

Purpose The theory of demand and supply enables us to understand the determination of prices and quantities in different markets. For example, why the prices of agricultural commodities such as tomatoes, apples, mangoes and cabbages increase and decrease at certain Read More …

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INTRODUCTION TO ECONOMICS NOTES

Economics essentially studies the way in which mankind provides for the material well being. It’s thus concerned with the way people apply their knowledge, skills and effort to the gift of nature in order to satisfy human their material wants. Read More …

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STRATEGIC DECISIONS NOTES

This focuses on effectiveness or performance of the organization as a whole. Effectiveness or performance of an organization as a whole may depend on various factors e.g. role in social responsibility, corporate image, and business portfolio. Business portfolio i.e. the Read More …

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