Marketing Planning 2019july Knec Past Paper

1. (a) There are certain growth strategies that a company may adopt for its existing product markets. Highlight six such strategies. (12 marks) (b) Most organizations prefer to use financial controls as a way of implementing marketing control. Explain four Read More …

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Marketing Planning 2017july Knec Past Paper

THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN SALES AND MARKETING MARKETING PLANNING 1. (a) Outline five benefits that a firm may derive from setting sound marketing objectives. (10 marks) (b) Creative Limited, a new company is in the process of Read More …

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 Marketing Planning 2015july Knec Past Paper

THE KENYA NATIONAL EXAMINATIONS COUNCIL DIPLOMA IN SALES AND MARKETING MODULE III MARKETING PLANNING I. (a) Explain five tasks that top managers may perform in the implementation process in strategic marketing planning. (10 marks) (b) Describe five features of an Read More …

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Marketing Planning 2013july Knec Past Paper

I. (a) Explain six factors that limit the effectiveness of marketing planning in many organizations. (12 marks) (b) Explain the criteria that should be satisfied when developing a new brand as a product strategy of an organization. (8 marks) 2. Read More …

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Testing

MORAA’S MODERATED OCTOBER-DECEMBER 2020 END TERM EXAMINATION  

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