Day: June 22, 2022

PERSONAL SELLING Meaning and Definition of Personal Selling Personal selling refers to the use of speech and personal conviction to bring about some action on the part of another. Salesperson is a man who actually performs the personal selling. A Read More …

SALES RESPONSIBILITY AND PREPARATION. SALES RESPONSIBILITIES. The primary responsibility of a salesperson is to conclude a sale successfully. This task will involve the identification of customer needs, presentation and demonstration, negotiation, handling objections and closing the sale. These skills will Read More …

MONDAY: 4 April 2022. Afternoon paper.   Time Allowed: 3 hours. Answer ALL questions. Each question is allocated one (1) mark. 1. A ________________ links the sender to the receiver. (a) Feedback. (b) Channel. (c) Pipe. (d) Communication.        Read More …

SALES DISPLAY AND DEMONSTRATIONS. Once the problems and needs of the buyer have been identified, the presentation follows as a natural consequence. The first question to be addressed is presentation of what? The preceding section has enabled the salesperson to Read More …

PROCESS OF SELLING. This can be defined as the last step in chain of commerce where a buyer exchanges cash for a sellers good/service or the activity of trying to bring this about. Refers to give or handing over something Read More …

TOPIC ONE INTRODUCTION TO SELLING. Selling is the actual exchange of products and services at an agreed sum of money. It is one of the activities in the entire marketing process. Marketing activities/processes supports selling and this include; • Branding. Read More …