Factors Affecting Category Management

Category management process is working well in some of the countries like USA, Brazil, Germany and UK. All the retailers are not adopting this process because of various factors. Some of these factors are listed here: Top Management’s Willingness Top Read More …

The Importance of a Market Analysis

Economy Overview. A good market analysis will have an economy overview, which is very helpful in understanding where your current market is and where it is going. My analysis focuses on five-year trends, which can tell me if a specific Read More …

Three Stages of analysis

To get the most out of the marketing data analysis, one has to do the analysis of three different stages of the market. You look into the information of the past, the present, and the future. This way you get Read More …

Importance of marketing data analysis

When you are an investor or even an entrepreneur you need to know what you are getting yourself into. You need to have all the data to back up your goal or vision for the company. For this reason, you Read More …

The 10 ways to evaluate a market

The 10 Ways to Evaluate a Market consist of a checklist that‘s helpful in identifying the overall attractiveness of a new market: urgency, market size, pricing potential, cost of customer acquisition, cost of value delivery, uniqueness of offer, speed to Read More …

Supplier financial analysis

The completion of a financial analysis prior to contracting is a procurement best practice. The importance of this practice increases under the concept of partnering whereby long term strategic contracts are created. The goal of a financial analysis is to Read More …

Causes of market dynamics

Movement in demand curve Changes in composition of population Changing tastes and preferences Changes in prices of related goods(substitutes and complements) Expectation of future change in prices Change in income Movement in supply curve Prices of other goods. Number of Read More …

Market dynamics

Market dynamics are pricing signals that are created as a result of changing supply and demand levels in a given market. Market dynamics describes the dynamic, or changing, price signals that result from the continual changes in both supply and Read More …