When you are an investor or even an entrepreneur you need to know what you are getting yourself into. You need to have all the data to back up your goal or vision for the company. For this reason, you need to do a marketing analysis. You check for profitability. If the market is showing signs of return on investment you will be encouraged to invest heavily. Similarly if the market isn‘t profitable then you will hesitate for wasting your time and resources.
You try to understand the customers. You try to find out what it is that they want and try to provide them with that exact product or services. You try to find out who your real competitors are. You make sure you calculate all the risks that may arise. For all these reasons, marketing data analysis is so important. It gives you an insight into the market you are about to get involved in. Not only that. Marketing data analysis is also important for people who are already working in the market. For them, its gives an overall report on how your company has done. It shows how much room for improvement there is.