Marketing data analysis is a technique where the business will take all the available information regarding the market and come up with a marketing plan. It is a very vital piece of activity for any sort of business. It also shows you how well you have done in the market using your current marketing techniques. It shows the progress and results of the past.
Marketing data analysis also focuses on external and internal factors. It takes into consideration the strengths and weaknesses of the company and how they fare in the market you are going to compete in. Marketing data analysis gathers information from all marketing channels and consolidates it into one common marketing view.