The 10 Ways to Evaluate a Market consist of a checklist that‘s helpful in identifying the overall attractiveness of a new market: urgency, market size, pricing potential, cost of customer acquisition, cost of value delivery, uniqueness of offer, speed to market, up-front investment, upsell potential and evergreen potential.
Questions about the „10 ways to evaluate a market‟
How attractive is the market for your idea?
Are there other markets that may be more promising?
Can you alter the idea to appeal to a more attractive market?