There are a lot of things one can do using the marketing data analysis. For instance, it gives you an idea as to how the market is doing. It provides you with knowledge regarding the market you are going to get involve in. On the other hand, it provides you the answer to such questions;
How are the marketing initiatives for our company doing today?
How well will it do in the long run?
Is there any room for improvements?
What can be done to improve the current performance?
How well are our competitors doing?
Is there something different that they are doing but not us?
Should we rethink our approach?
Are our resources being efficiently used?
Do we need to invest our time and money in something different?
What should our main priorities be?
These are some of the questions that a company must face while doing business. These are all important questions and need careful thinking before answering. Using the marketing data analysis, the company can answer them easily. It makes it easier for the company to perform when the answer to such questions are known.