Once you have identified what you need to know about your customers you can start gathering the information together. There is a huge amount of market information available that you can tap into. Much of that information is available free Read More …
Month: February 2022
Ten things you need to know about your customers
1. Who they are If you sell directly to individuals, find out your customers’ gender, age and occupation. If you sell to other businesses, find out what industry they are in, their size and the kind of business they are. Read More …
Benefits of effective customer service
The central aim of effective customer service and call-centres is retaining customers, but when an organization gets this right the acquisition of new customers – and so many other things – automatically becomes much easier too. Retaining customers – enabled Read More …
Classification of Companies in Kenya
Classification of Companies The Companies Act requires that all businesses be registered. After the business is registered, the registrar must issue a certificate of incorporation. Companies may be formed in a variety of ways depending on the jurisdiction. The following Read More …
Entrepreneurship Skills
Entrepreneurship Skills The origins of entrepreneurship have been disputed by many industry analysts. It’s worth noting that the majority of those debating the origins of entrepreneurship are either economists or historians. The common consensus accepts that the term “entrepreneur” is Read More …
HRM Strategy
In a world unpredictability and rapid change, what makes one organization a winner, yet another fails to adjust to the same opportunities? How do some companies move forward and seize new product and market opportunities, yet other larger companies fail Read More …
