Month: January 2022

The term marketing mix refers to the tactical elements of the marketing strategy. It is the blending of product, price, promotion and place. Product Product refers to anything that can be offered to a market for attention, use, or consumption Read More …

Types of consumer buying behavior are determined by: Level of Involvement in purchase decision, importance and intensity of interest in a product in a particular situation Buyers level of involvement determines the reasons for motivation to seek information about a Read More …

Defining Consumer Behaviour Consumer behavior is the decision processes an individual or group involving evaluating, acquiring, using or consuming goods and services. A firm needs to analyze buying behavior for: Buyers reactions to a firms marketing strategy has a great Read More …

The major components of the Marketing Information Systems include: Internal report system Marketing intelligence system Marketing research system Marketing models Figure 4 illustrates the major components, and other factors that constitute the marketing information systems and its subsystems Internal reporting Read More …

All the above three are interrelated. First, let us look at the marketing information systems (MIS). Kotler defines, marketing information systems as follows: “A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, Read More …

The Time Value of Money INTRODUCTION As individuals, we often face decisions that involve saving money for a future use, or borrowing money for current consumption. We then need to determine the amount we need to invest, if we are Read More …