Month: January 2022

Micro-environment is the environment that is closer to the firm in comparison to the macroenvironment. Under macro-environment comes: competitive environment which requires looking into the rivalries, the emerging firms that may enter into the industry, the substitute product that may Read More …

Marketing environment is the factors and actors that influence the decision-making in marketing. Broadly, the marketing environment can be categorized into: the external environment and the internal environment. The internal environment is the one the firm is able to control Read More …

There are major five alternative marketing management philosophies or often which are also known as alternative marketing orientations or concepts under which organizations conduct their marketing activities. These are The production concept The product concept The marketing- orientation/concept The societal Read More …

The core marketing concepts help to understand the basic principles of marketing. The core concepts include: Needs, wants, demands Products and services Customer value, satisfaction and quality Exchange, transactions and relationships Market The core concepts can be summarized in Figure Read More …

There are various definitions of marketing. One of the common definitions is given by Philip Kotler, a marketing professor. According to Kotler, marketing is a system of business activities designed to plan, price, promote and distribute want satisfying goods and Read More …

POINT AND INTERVAL ESTIMATES OF THE POPULATION MEAN Statistical inference traditionally consists of two branches, hypothesis testing and estimation. Hypothesis testing addresses the question “Is the value of this parameter (say, a population mean) equal to some specific value (0, Read More …