Types of consumer buying behavior are determined by:
- Level of Involvement in purchase decision, importance and intensity of interest in a product in a particular situation
- Buyers level of involvement determines the reasons for motivation to seek information about a certain products and brands but virtually ignores others
The four type of consumer buying behavior are:
- Routine response/programmed behavior: buying low involvement frequently purchased low cost items; need very little search and decision effort; purchased almost automatically. Examples include soft drinks, and milk.
- Limited decision making: buying product occasionally. Requires a moderate amount of time for information gathering. Examples include clothes to know product class but not the brand.
- Extensive decision making/complex high involvement, unfamiliar, expensive and/or infrequently bought products. High degree of economic/performance/psychological risk. Examples include cars, homes, and education. It involves a lot of time seeking
information and deciding
- Impulse buying, no conscious planning. The purchase of the same product does not always elicit the same buying behavior. Product can shift from one category to the next.
(Visited 30 times, 1 visits today)