Types of consumer buying behavior are determined by:
- Level of Involvement in purchase decision, importance and intensity of interest in a product in a particular situation
- Buyers level of involvement determines the reasons for motivation to seek information about a certain products and brands but virtually ignores others
The four type of consumer buying behavior are:
- Routine response/programmed behavior: buying low involvement frequently purchased low cost items; need very little search and decision effort; purchased almost automatically. Examples include soft drinks, and milk.
- Limited decision making: buying product occasionally. Requires a moderate amount of time for information gathering. Examples include clothes to know product class but not the brand.
- Extensive decision making/complex high involvement, unfamiliar, expensive and/or infrequently bought products. High degree of economic/performance/psychological risk. Examples include cars, homes, and education. It involves a lot of time seeking
information and deciding
- Impulse buying, no conscious planning. The purchase of the same product does not always elicit the same buying behavior. Product can shift from one category to the next.
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