BUSINESS RESPONSIBILITIES TO CONSUMERS AND THE COMMUNITY

BUSINESS RESPONSIBILITIES TO CONSUMERS AND THE COMMUNITY No pollution to the environment. Be socially responsible . Offer products of right quality. Offer products of right quantity. Offer products of right price. Locate markets and factories at proper places(not within residential Read More …

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HISTORICAL DEVELOPMENT OF MARKETING

HISTORICAL DEVELOPMENT OF MARKETING Societies have moved from agriculture and individual self sufficient to an economy built around division of labour and specialization, urbanization and industrialization.it should however be noted that production for individual self sufficiency is not marketing because Read More …

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IMPORTANCE/ROLES OF MARKETING TO THE SOCIETY TODAY.

IMPORTANCE/ROLES  OF MARKETING TO THE SOCIETY TODAY Creates utility-this is the ability to satisfy a need ie form utility-this occurs mainly when we have a change in state. place utility-this mainly occurs in transportation. time utility-this arises in all retail Read More …

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MARKETING MANAGEMENT

MARKETING MANAGEMENT NATURE AND SCOPE OF MARKETING;OVERVIEW OF MARKETING. Marketing is the management process responsible for identifying, anticipating and satisfying consumer needs profitably. It is also the performance of business activities that direct the flow of goods and services from Read More …

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