Month: November 2021

PRICE /PRICING This is the amount of money charged for a good or service. This is the sum of value consumers exchange for the benefit of having or using a good or service. This is the market value of a Read More …

VALUE/IMPORTANCE OF BRANDING FOR CUSTOMER AND MARKETERS Brands facilitate purchasing-brands are often easily recognized by consumers and because they signify a certain quality level and contain familiar attributes, and also assits consumers make quick decisions e.g. Honda in terms of Read More …

NEW PRODUCT DEVELOPMENT PROCESS New products has three forms. New to the world-this is a truly unique product that is there is no other product like that in the market. Improvement /revision to the existing products. this are products that Read More …

PRODUCT CLASSIFICATIONS Durability and perishability. Durable goods normally service many uses and are consumed or used for a very long period of time. Perishables are used once or a very short period of time. Other products which are taken into Read More …

CONSUMER BEHAVIOUR/INDIVIDUAL BUYER BEHAVIOUR This is the behavior exhibited by consumers in planning, purchasing and using economic goods and services. the concern of a marketer is what causes the act of  a purchase or a non-purchase. marketers  are therefore concerned Read More …

MARKETING ENVIRONMENT The environment can be defined as all the circumstances, people, things and events around all the marketing activities. A business performance is often dependendant on how the enterprise influences and is influenced by its environment. The environment is Read More …