Sampling in research

Sampling may be defined as the selection of some part of an aggregate or totality on the basis of which a judgment or inference about the aggregate or totality is made. In other words, it is the process of obtaining information about an entire population by examining only a part of it. All this is done on the assumption that the sample data will enable him to estimate the population parameters. The items so selected constitute what is technically called a sample, their selection process or technique is called sample design and the survey conducted on the basis of sample is described as sample survey.

Terms
1. Universe/Population: From a statistical point of view, the term ‗Universe‘ refers to the total of the items or units in any field of inquiry, whereas the term ‗population‘ refers to the total of items about which information is desired. The attributes that are the object of study are referred to as characteristics and the units possessing them are called as elementary units. The aggregate of such units is generally described as population. Thus, all units in any field of inquiry constitute universe and all elementary units (on the basis of one characteristic or more) constitute population. Quit often, we do not find any difference between population and universe, and as such the two terms are taken as interchangeable. However, a researcher must necessarily define these terms precisely.

The population or universe can be finite or infinite. The population is said to be finite if it consists of a fixed number of elements so that it is possible to enumerate it in its totality. For instance, the population of a city, the number of workers in a factory are examples of finite populations. The symbol ‗N‘ is generally used to indicate how many elements (or items) are there in case of a finite population. An infinite population is that population in which it is theoretically impossible to observe all the elements. Thus, in an infinite population the number of items is infinite i.e., we cannot have any idea about the total number of items. The number of
stars in a sky, possible rolls of a pair of dice are examples of infinite population. One should remember that no truly infinite population of physical objects does actually exist in spite of the fact that many such populations appear to be very very large. From a practical consideration, we then use the term infinite population for a population that cannot be enumerated in a reasonable period of time. This way we use the theoretical concept of infinite population as an approximation of a very large finite population.

2. Sampling frame: The elementary units or the group or cluster of such units may form the basis of sampling process in which case they are called as sampling units. A list containing all such sampling units is known as sampling frame. Thus sampling frame consists of a list of items from which the sample is to be drawn. If the population is finite and the time frame is in the present or past, then it is possible for the frame to be identical with the population. In most cases they are not identical because it is often impossible to draw a sample directly from population. As such this frame is either constructed by a researcher for the purpose of his study or may consist of
some existing list of the population. For instance, one can use telephone directory as a frame for conducting opinion survey in a city. Whatever the frame may be, it should be a good representative of the population.

3. Sampling design: A sample design is a definite plan for obtaining a sample from the sampling frame. It refers to the technique or the procedure the researcher would adopt in selecting some sampling units from which inferences about the population is drawn. Sampling design is determined before any data are collected.

4. Statistic(s) and parameter(s): A statistic is a characteristic of a sample, whereas a parameter is a characteristic of a population. Thus, when we work out certain measures such as mean, median, mode or the like ones from samples, then they are called statistic(s) for they describe the characteristics of a sample. But when such measures describe the characteristics of a population, they are known as parameter(s). For instance, the population mean () is a parameter, whereas the sample mean ( ) is a statistic. To obtain the estimate of a parameter from a statistic constitutes the prime objective of sampling analysis.

5. Sampling error: Sample surveys do imply the study of a small portion of the population and as such there would naturally be a certain amount of inaccuracy in the information collected. This inaccuracy may be termed as sampling error or error variance. In other words, sampling errors are those errors which arise on account of sampling and they generally happen to be random variations (in case of random sampling) in the sample estimates around the true population values equally likely to be in either direction. The magnitude of the sampling error depends upon the nature of the universe; the more homogeneous the universe, the smaller the sampling error. Sampling error is inversely related to the size of the sample i.e., sampling error decreases as the sample size increases and vice-versa. A measure of the random sampling error can be calculated for a given sample design and size and this measure is often called the precision of the sampling plan. Sampling error is usually worked out as the product of the critical value at a certain level of
significance and the standard error. As opposed to sampling errors, we may have non-sampling errors which may creep in during the
process of collecting actual information and such errors occur in all surveys whether census or sample. We have no way to measure non-sampling errors.

6. Precision: Precision is the range within which the population average (or other parameter) will lie in accordance with the reliability specified in the confidence level as a percentage of the estimate or as a numerical quantity. For instance, if the estimate is Rs 4000 and the precision desired is 4%, then the true value will be no less than Rs 3840 and no more than Rs 4160. This is the range (Rs 3840 to Rs 4160) within which the true answer should lie. But if we desire that the estimate should not deviate from the actual value by more than Rs 200 in either direction, in that case the range would be Rs 3800 to Rs 4200.

7. Confidence level and significance level: The confidence level or reliability is the expected percentage of times that the actual value will fall within the stated precision limits. Thus, if we take a confidence level of 95%, then we mean that there are 95 chances in 100 (or .95 in 1) that the sample results represent the true condition of the population within a specified precision range against 5 chances in 100 (or .05 in 1) that it does not. Precision is the range within which the answer may vary and still be acceptable; confidence level indicates the likelihood that the answer will fall within that range, and the significance level indicates the likelihood that the answer will fall outside that range. We can always remember that if the confidence level is 95%, then the significance level will be (100 – 95) i.e., 5%; if the confidence level is 99%, the significance level is (100 – 99) i.e., 1%, and so on. We should also remember that the area of normal curve within precision limits for the specified confidence level constitute the acceptance region and the area of the curve outside these limits in either direction constitutes the rejection regions.

8. Sampling distribution: We are often concerned with sampling distribution in sampling analysis. If we take certain number of samples and for each sample compute various statistical measures such as mean, standard deviation, etc., then we can find that each sample may give its own value for the statistic under consideration. All such values of a particular statistic, say mean, together with their relative frequencies will constitute the sampling distribution of the particular statistic, say mean.

Accordingly, we can have sampling distribution of mean, or the sampling distribution of standard deviation or the sampling distribution of any other statistical measure. It may be noted that each item in a sampling distribution is a particular statistic of a sample. The sampling distribution tends quite closer to the normal distribution if the number of samples is large. The
significance of sampling distribution follows from the fact that the mean of a sampling distribution is the same as the mean of the universe. Thus, the mean of the sampling distribution can be taken as the mean of the universe.

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