DBIT  BUSINESS INFORMATION STRATEGY.

KCA UNIVERSITY
DIPLOMA BUSINESS INFORMATION TECHNOLOGY
DBIT BUSINESS INFORMATION STRATEGY
SPECIAL / SUPPLEMENTARY
DATE: JULY 2017 TIME: 2 HOURS
INSTRUCTIONS: ANSWER QUESTION ONE AND ANY OTHER TWO QUESTIONS.

QUESTION 1 (20 MARKS)
a) Briefly explain FOUR benefits of using Information Technology in a business. [4 Marks]
b) Briefly explain Artificial Intelligence in relation to an information system [4 Marks]
c) Briefly explain FOUR functions of Decision support system. [8 Marks]
d) Briefly explain FOUR characteristics of a business model [4 Marks]
QUESTION 2 (20 MARKS)
a) Briefly write notes on the following terms as used in Information system [15 Marks]
i. Interactive marketing
ii. Enterprise Resource Planning
iii. Customer Relationship Management
iv. Re engineering
v. Work Group support
b) Explain FIVE challenges of Information System in an organization [5 Marks]

QUESTION 3 (20 MARKS)
a) Discuss the primary factors of competitive advantage in a business. [10 Marks]
b) Describe FOUR advantages of working in a networked environment. [6 Marks]
c) Define the following terms: [4 Marks]
i. Hardware
ii. Software
iii. Telecommunications
iv. Networking
QUESTION 4 (20 MARKS)
a) Define an information systems from both a technical and a business perspective[5 Marks]
b) Briefly describe how Information systems have brought business opportunities [5 Marks]
c) Describe the organizational, management, and technology dimensions of information
systems. [10 Marks]
QUESTION 5 (20 MARKS)
a) Explain how enterprise applications and intranets promote business process integration and
improve organizational performance [4 Marks]
b) Describe the information systems supporting the major business functions: sales and
marketing, manufacturing and production, finance and accounting, and human resources.
[16 Marks]

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