International Marketing 2018 November Knec Past Paper

1. (a) Global Limited has an export department that manages its international markets.
Explain six functions of the department. (12 marks)
(b) Outline four differences between international trade and international marketing. (8 marks)
2.  (a) Jopa Limited is planning to expand its operations to the neighbouring countries.
Explain five advantages of doing so. (10 marks)
3. (b) Explain five roles played by multinational corporations in Kenya. (10 marks)
(a) Knobb Limited segmented its international market recently. Explain five methods that it may have used to carry out the segmentation. (10 marks)
(b) Mr Kepha is preparing a presentation on economic factors that affect international
marketing activities. Outline five factors that he might include. (10 marks)
4. (a)  Many countries are members of regional economic groupings. Explain five benefits that they may derive from such groupings. (10 marks)
(b) Flex Limited intends to sell its products internationally. Explain five decisions that it should make before doing so. (10 marks)
5. (a) * Explain five steps that a marketer may follow when conducting research in a foreign country. (10 marks)
(b) Web Limited, a multinational firm, uses product differentiation as a marketing strategy.
Explain five reasons for adopting this strategy. (10 marks)
(a) Outline six ways in which an international marketer may enhance marketing efforts by using the internet. (12 marks)
(b) Explain four reasons why some countries are reluctant to join regional economic groupings. (8 marks)
(a) Explain the importance of appraising international marketing environment. (10 marks)
(b) Explain five uses of the bill of lading as an export document.

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