International Marketing 2019 July Knec Past Paper

(a) Outline five documents that are used in international trade.
(b) Explain five barriers that restrict international marketing. (10 marks)
Taita Limited is a multinational firm in Kenya. Explain five ways in which the firm may use Information Communication Technology in its operations. (10 marks)
Kenya is a victim of terrorist attacks. Explain five ways in which terrorism is affecting Kenya’s international trade negatively. (10 marks)
For a country to develop economically, there may be need for import restriction.
Outline five methods which may be used to restrict such imports., (10 marks) (10 marks)
(b) Explain five challenges that a firm may face when promoting products in international markets. (10 marks)
(a) Outline five characteristics of viable international markets. (10 marks)
(b) Explain five challenges that a country may face due to lack of protectionism. (10 marks)
5. (a) Describe four types of joint ventures used in international marketing. (8 marks)
(b) Kenya has experienced closure of some multinational firms recently. Outline six measures which may be taken to attract more multinational firms. (12 marks)
6. (a) Explain four reasons why marketers should understand the theory of comparative advantage. (8 marks)
(b) Outline six factors that may influence product adoption in international markets. (12 marks)
7. (a) Explain five factors that affect a country’s balance of trade.- (10 marks)
(b) Although Kenya is a member of regional economic groupings, it has been carrying out a ‘Buy Kenya Build Kenya’ campaign. Explain how this campaign may affect local and international trade. (10 marks)

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