Highlight any four benefits that accrue to a seller who uses personal selling as a method of sales promotion.

Benefits of personal selling.

  • Creates a personal touch between the seller and the buyer
  • The seller explains to the buyer since he/ she can ask questions regarding the products
  • The seller gets to know how to improve the quality of his products depending on lamentations made by the buyer
  • The buyer knows exactly whom to turn to incase of any problem.
  • The seller can sell on credit to the credit worth customers

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