Give any four categories of goods that are suitable for direct distribution from producers to retailers.

Goods suitable for direct distribution.

• Goods which require sufficient after –sales service eg electronics
• Goods which the manufacturer wants to exercise some control during distribution
• Goods with high profit margin and the retailers purchase in bulk
• Goods which are very expensive eg motor vehicles
• Goods which are highly perishable eg milk.
• Branded goods and goods which are widely advertised eg coca-cola.