W1-2-60-1-6
JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY
UNIVERSITY EXAMINATIONS 2017/2018
YEAR 1 SEMESTER 1 EXAMINATIONS FOR THE DEGREE OF BACHELOR OF COMMERCE
HBC 2102: INTRODUCTION TO BUSINESS
DATE: DECEMBER 2017 TIME: 2 HOURS
INSTRUCTIONS: ANSWER QUESTION ONE (COMPULSORY) AND ANY OTHER TWO QUESTIONS
QUESTION ONE (30 MARKS)
a) Discuss the 5 main functions of management in a business/organization (10 marks)
b) Joseph and Naomi, who are currently B.Com students, wish to operate a business near JKUAT, Mombasa CBD. Identify 5 factors that they would need to consider prior to commencement and 5 possible challenges that newly started businesses are likely to face (10 marks)
c) Explain 5 ways in which a business is important to a country (10 marks)
QUESTION TWO (20 MARKS)
a) You have received a bank loan, you applied for 2 months ago. Your intention is to start a business. After evaluating all other options, you decide to be a sole proprietor. Discuss the advantages and disadvantages of this type of business ownership (10 marks)
b) Identify and expound on the unique challenges that a small business might face in global expansion that larger firms may not (10 marks)
QUESTION THREE (20 MARKS)
a) Define and briefly explain 10 characteristics of an effective entrepreneur (10 marks)
b) Discuss 5 marketing philosophies or concepts in businesses today, showing how applicable each is in todays world (10 marks)
QUESTION FOUR (20 MARKS)
a) Define E-Commerce and explain some advantages and disadvantages of e-commerce (10 marks)
b) “Kenya is a hotbed of corruption!”. This excerpt is from a local daily. Using the above statement, discuss the main causes and effects of corruption (10 marks)
QUESTION FIVE
a) Discuss the role of government in Business (8 marks)
b) Explain of the main types of external business environment, and how each affects Businesses (12 marks)
