W1-2-60-1-6
JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY
UNIVERSITY EXAMINATIONS 2013/2014
YEAR I SEMESTER I EXAMINATIONS FOR DEGREE OF
BACHELOR OF COMMERCE/
BACHELOR OF BUSINESS INFORMATION TECHNOLOGY
HBC 2105: BUSINESS STUDIES
DATE: AUGUST 2013 TIME: 2 HOURS
INSTRUCTIONS: ANSWER QUESTION ONE AND ANY OTHER TWO QUESTIONS.
QUESTION ONE (COMPULSORY) (30 MARKS)
a) Explain the term Business [2 marks]
b) Identify any three objectives that business intends to achieve. [3 marks]
c) Producers usually package their goods before sale. State the purposes of packaging a product [2 marks]
d) Identify the causes of customer complaints about a product. [3 marks]
e) Justify the importance of designing a business plan in a profit
making organization. [3 marks]
f) Identify sources of business finance. [3 marks]
g) What factors may lead to business failure. [3 marks]
h) Identify the factors that may lead to dissolution of a partnership. [3 marks]
i) Mpondamali is experiencing difficulties in marketing his products.
Advise him on the marketing concept he should use to enhance sales.[4 marks]
j) Distinguish a public and a limited company. [4 marks]
QUESTION TWO
a) A business has a duty to ensure a healthy society socially,
economically and even physically. Explain the ways in which
this can be realised. [10 marks]
b) Highlight the impact of the internal environmental factors and
how a firm can reduce their effects on the business. [10 marks]
QUESTION THREE
a) Distinguish between sole proprietorship and partnership types of business.
[10 marks]
b) Examine the various marketing philosophies. Which one would you
recommend and why? [10 marks]
QUESTION FOUR
a) Businesses face the challenge of understanding customers’ wants and how to meet them. With illustrative examples, explain the marketing mix concept in business. [10 marks]
b) Highlight some of the unethical issues that we find in business/organizations today and identify steps that a business manager should take to improve ethical behaviour. [10 marks]
