W1-2-60-1-6
JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY
UNIVERSITY EXAMINATIONS 2014/2015
FIRST YEAR FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
HBC 2105 : BUSINESS STUDIES
DATE: DECEMBER 2014 TIME: 2 HOURS
INSTRUCTIONS: ANSWER QUESTION ONE [COMPULSORY] AND ANY OTHER TWO QUESTIONS
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QUESTION ONE [COMPULSORY]
(a) Define business studies as used in any business enterprise. [2 marks]
(b) Highlight on three aspects of business studies [3 marks]
(c) Explain the main components of SWOT analysis in any business organization. [6 marks]
(d) Highlight on the meaning of marketing concept [2 marks]
(e) Outline three importance of industrial relations [6 marks]
(f) Explain on three principles of Human Resource Management [6 marks]
(g) Highlight on three objectives of Human Resource Management factors that can affect a business organization. [3 marks]
(h) Explain TWO external environmental factors that can affect a business organization [2 marks]
QUESTION TWO [20 MARKS]
(a) Explain internal environment factors which can affect a business [10 marks]
(b) Highlight on the importance of business studies [10 marks]
QUESTION THREE [20 MARKS]
(a) Define decision making as used in business studies [3 marks]
(b) Explain the five key steps in decision making [10 marks]
(c) Highlight on the concerns of Human Resource Management. [7 marks]
QUESTION FOUR [20 MARKS]
(a) Explain the main features of management [10 marks]
(b) Outline on five functions of Business ownership management. [10 marks]
