Refer to upcoming things that were not there in the past but are there currently that concern creating awareness to the public .They include
Increase in media relation-Media as a form of communication has expanded
Through introduction of local stations both in the radio and t.v. This has facilitated expansion of public relation activities due to access to information.
Hacking-Information hacking has been increasing i.e. the information is tracked without the knowledge of the owner. This may tamper the message if the information is altered and target the wrong group.
Globalization-creation of awareness is going behold borders of a country i.e through international marketing. E.g. trade, tourism, sharing of information through the media across the boarders has been facilitated through international stations e.g. CCTV, BBC, International websites etc.
- To create customer loyalty-after offering good customer care for them in terms of advertising, their problems and complains in proper manner; customer loyalty is created.
- Addressing customer’s complaints.
- Solving problems of customers.
- To enhance sales performances in that good customer care is likely to attract a large customer base hence improving sale performance.
- It is used as a marketing tool.
- Creates a good corporate image of the firm.
- To receive customers.
- To handle customers complaints
- Handle difficult customers.