BIT1302A  BUSS208  E-COMMERCE .

UNIVERSITY EXAMINATIONS: 2018/2019
EXAMINATION FOR THE DEGREE OF BACHELOR OF SCIENCE IN INFORMATION
TECHNOLOGY, BACHELOR OF BUSINESS INFORMATION TECHNOLOGY
BIT1302A BUSS208 E-COMMERCE
FULL TIME /PART TIME
DATE: APRIL, 2019 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One & ANY OTHER TWO questions.

QUESTION ONE
(a) Describe the following attributes of e-commerce. [4 Marks]
i. Richness
ii. Universal standards
iii. Ubiquity
iv. Personalization and customization
(b) Discuss FIVE areas in the Kenyan context where E-commerce has witnessed growth. [10 Marks]
(c) Explain giving a valid example eight benefits of e-commerce to the customers/ consumers[8 Marks]
(d) Using diagrams describe the models of B2B e-commerce [8 Marks]
QUESTION TWO
(a) E-commerce can be defined from different perspectives. Define it from the perspective of the following.
[6 Marks]
i. Seller’s perspective
ii. Buyer’s perspective
(b) Describe TWO modes of e-payment giving two advantages and two disadvantages for each[8 Marks]
(c) Define the term e-marketing. [2 Marks]
(d) Suppose you are hired as an e-marketing director. Describe any four activities that you would engage in.
[4 Marks]
QUESTION THREE
(a) Briefly describe the following different types of e-commerce systems. [4 Marks]
i. e-bay
ii. you tube
iii. Skype
iv. NASDAQ-.
(b) Describe four application processes supported by B2B e-commerce. [8 Marks]
(c) Using diagrams, illustrate the difference between secret-key cryptography and public-key cryptography.
[8 Marks]
QUESTION FOUR
(a) E-commerce has witnessed a rapid growth in the global market. Explain how e-commerce has impacted on the
following, giving an appropriate example from the Kenyan context: [6 Marks]
i. Banking
ii. Stock trading
iii. E-learning
(b) When designing the e-commerce web site it is important to make sure the site is adhesive to visitors and
customers as well. Discuss three site adhesion characteristics. [6 Marks]
(c) Discuss the Three-tier architecture of E – Commerce. [6 Marks]
(d) Define the following terms as used in e-commerce. [2 Marks]
i. Shopping cart
ii. Virtual mall
iii. Hyperlink
iv. Web server
QUESTION FIVE
(a) State and explain the various taxes that can be charged on e-commerce. [6 Marks]
(b) After the design and implementation of the website there are four web hosting options available to the
merchant. Discuss the web hosting options that exist. [6 Marks]
(c) Explain six characteristics of a successful e-payment method [6 Marks]
(d) Explain two types of cyber attacks commonly used in contemporary society. [2marks]

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