BIT 2306 ENTREPRENEURSHIP KCA Past Paper

UNIVERSITY EXAMINATIONS: 2014/2015
ORDINARY EXAMINATION FOR THE BACHELOR OF SCIENCE
IN INFORMATION TECHNOLOGY
BIT 2306 ENTREPRENEURSHIP
DATE: APRIL, 2015 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and any other TWO

QUESTION ONE
a) One evening when you went to pick your child at the daycare, the owner mentioned
to you that she would like to sell the business. You have always wanted to run a day
care facility and would like to try to buy the business. What facts should you
consider in making this decision? (8 Marks)
b) After discussing the daycare purchase with your banker, you decide to make a
determined effort to purchase the business. To make a good decision, what
information must you have and how will you get it? (10 Marks)
b) Explain how small businesses are important to our economy and your community.
(8 Marks)
d) Describe the rewards entrepreneurs can achieve through their businesses. (4 Marks)
QUESTION TWO
a) Explain why flexibility is important to the survival of a small business.
(6 Marks)
b) Describe the different ways an owner of a start-up business can help to promote
an ethical organizational culture. (6 Marks)
c) Analyze the significance of SWOT analysis to a business manager. (8 Marks)
QUESTION THREE
a) Describe the effect of entrepreneurial personality in business operation.
(8 Marks)
b) State challenges of family business owners and suggest possible solutions.
( 6 Marks)
c) Define competitive advantage and explain how a business can establish and
maintain it to lead to success. (6 Marks)
QUESTION FOUR
a) Explain the significance of an entrepreneur to learn the product life cycle.
(10 Marks)
b) Personal selling is an important technique for the small business owner. Discuss.
(10 Marks)
QUESTION FIVE
a) In your own opinion, what do you think is the most effective and efficient way for
small business owners to promote and market their products or services? Why?
(10 Marks).
b) Discuss how entrepreneurs can ensure that their business stays innovative and
fresh? Why do you think some small some small businesses lose their creative
edge as the business grows? (10 Marks)

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