BIT 2302 E-COMMERCE II KCA Past Paper

UNIVERSITY EXAMINATIONS: 2011/2012
YEAR 2 EXAMINATION FOR THE BACHELOR OF SCIENCE IN
INFORMATION TECHNOLOGY
BIT 2302 E-COMMERCE II
DATE: APRIL 2012 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One and Any other Two Questions

QUESTION ONE
a) Describe any four important server platforms for the e-commerce merchant side. (4 Marks)
b) Describe the following e-electronic payment systems. (6 Marks)
i. e-wallet
ii. e-check
c) State and explain two benefits and two cost of integrating EDI in e-commerce. (4 Marks)
d) Differentiate between Value Chain and Value System in the context of supply chain management
(4 Marks)
e) Discuss any three perspectives from which we can define e-commerce. (6 Marks)
f) Discuss four options available to the e-commerce merchant for hosting his/her website. (6 Marks)
QUESTION TWO
a) With the help of a diagram, compare and contrast the OSI reference model and Internet model in
their architecture and functionality (10 Marks)
b) Suppose you are an e-commerce merchant and wish to create a website. Describe five types of web
sites that you would consider and the decisions that would inform your choices of server hardware
as well as server software, (5 Marks)
c) Describe five types of attacks common to e-commerce transactions and explain how they can be
mitigated. (5 Marks)
QUESTION THREE
a) Define the term Supply Chain (2 Marks)
b) Using diagrams describe any three models of B2B e-commerce (6 Marks)
c) Discuss any four business applications in B2B e-commerce (4 Marks)
d) Describe the following e-commerce applications (8 Marks)
i. You tube
ii. Skype
iii. EBay
iv. NASDAQ
QUESTION FOUR
a) Describe what a catalog is (2 Marks)
b) Discuss three designs of catalogs (6 Marks)
c) Describe what a shopping cart is explaining its functionality (5 Marks)
d) With the help of a diagram, illustrate the developmental stages of the relationship between buyer
and seller citing the various kind advertisement messages that should be sent to the customers
(7 Marks)
QUESTION FIVE
a) Suppose you are hired as an e-marketing director in an e-commerce enterprise. Describe any four
activities that you would engage in. (4 Marks)
b) Describe the following intellectual rights, explaining where they apply in e-commerce. (6 Marks)
i. Copt rights
ii. Trade Marks
iii. Patents
c) State and explain any three security threats in the e-commerce environment citing the solution to
each. (6 Marks)
d) State and explain four requirements for any e-payments system. (4 Marks)

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