BIT 1303 BUSS 208  ELECTRONIC COMMERCE  KCA Past Paper

UNIVERSITY EXAMINATIONS: 2014/2015
ORDINARY EXAMINATION FOR THE BACHELOR OF SCIENCE
IN INFORMATION TECHNOLOGY
BIT 1303 BUSS 208 ELECTRONIC COMMERCE
DATE: APRIL, 2015 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and any other TWO

QUESTION ONE
(a) Describe the following attributes of e-commerce. [4 Marks]
i) Richness
ii) Universal standards
iii) Ubiquity
iv) Personalization and customization
(b) Discuss FIVE areas in the Kenyan context where E-commerce has witnessed growth.
[10 Marks]
(c) Explain giving a valid example eight benefits of e-commerce to the customers/
consumers. [8 Marks]
(d) Using diagrams describe the models of B2B e-commerce. [8 Marks]
QUESTION TWO
(a) E-commerce can be defined from different perspectives. Define it from the
perspective of the following. [6 Marks]
i) Seller’s perspective
ii) Buyer’s perspective
(b) Describe TWO modes of e-payment giving two advantages and two
disadvantages for each [8 Marks]
(c) Define the term e-marketing. [2 Marks]
(d) Suppose you are hired as an e-marketing director. Describe any four activities that
you would engage in. [4 Marks]
QUESTION THREE
(a) Briefly describe the following different types of e-commerce systems.
[4 Marks]
i) e-bay
ii) you tube
iii) Skype
iv) NASDAQ-.
(b) Describe four application processes supported by B2B e-commerce.
[8 Marks]
(c)Using diagrams, illustrate the difference between secret-key cryptography and
public-key cryptography. [8 Marks]
QUESTION FOUR
(a) E-commerce has witnessed a rapid growth in the global market. Explain how ecommerce has impacted on the following, giving an appropriate example from the
Kenyan context: [6 Marks]
i) Banking
ii) Stock trading
iii) E-learning
(b) When designing the e-commerce web site it is important to make sure the site is
adhesive to visitors and customers as well. Discuss three site adhesion
characteristics. [6 Marks]
(c) Discuss the Three-tier architecture of E – Commerce. [6 Marks]
(d) Define the following terms as used in e-commerce. [2 Marks]
i) Shopping cart
ii) Virtual mall
iii) Hyperlink
iv) Web server
QUESTION FIVE
(a) State and explain the various taxes that can be charged on e-commerce.
[6 Marks]
(b) After the design and implementation of the website there are four web hosting
options available to the merchant. Discuss the web hosting options that exist.
[6 Marks]
(c) Explain six characteristics of a successful e-payment method [6 Marks]
(d) Explain two types of cyber attacks commonly used in contemporary society.
[2marks]

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