BIT 1303  BUSS 208  ELECTRONIC COMMERCE  KCA Past Paper

UNIVERSITY EXAMINATIONS: 2014/2015
ORDINARY EXAMINATION FOR THE BACHELOR OF BUSINESS
INFORMATION TECHNOLOGY
BIT 1303 BUSS 208 ELECTRONIC COMMERCE
DATE: DECEMBER, 2014 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and any other TWO

QUESTION ONE
(a) Briefly explain the features of internet Commerce technology that has resulted in
paradigm shift from the traditional business thinking. [7marks]
(b) Briefly explain the features of marketing via the internet. [4marks]
(c) Discuss the impacts of E – Commerce and Internet on organizations. [10marks]
(d) Describe FIVE factors to consider while designing a web site. [5marks]
(e) Explain four characteristics of successful E – payment methods. [4marks]
QUESTION TWO
(a) Describe the following methods of E- payments, over the internet, giving at least two
examples of each.
i) Electronic cards. [3marks]
ii) E-cash and innovative payment methods. [3marks]
iii) Global B2B payments. [3marks]
iv) Stored value cards. [3marks]
(b) Briefly explain the components of a well functioning commercial website.
[8 marks]
QUESTION THREE
(a) Discuss the Three-tier architecture of E – Commerce. [9marks]
(b) Briefly explain the key elements that contribute to a successful business model in
E – Commerce. [8 marks]
(c) Explain THREE advantages of E – Commerce. [3marks]
QUESTION FOUR
(a) Describe the fundamentals of Wheelbarrow in E – Commerce. [8 marks]
(b) Describe the principles for designing the information architecture of the shopping
cart and check out process. [8marks]
(c) Describe four types of cyber attacks commonly used in contemporary society.
[4 marks]
QUESTION FIVE
(a) Discuss the following E – Commerce business Models giving their benefits and limitations and where they can be applied
i) Virtual store front [3marks]
ii) Market Aggregators. [4marks]
iii) E – Procurement [3marks]
(b) Discuss the types of adverts used in the internet. [10 marks]

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