BIT 1302A ELECTRONIC COMMERCE KCA Past Paper

UNIVERSITY EXAMINATIONS: 2013/2014
ORDINARY EXAMINATION FOR THE BACHELOR OF SCIENCE
IN INFORMATION TECHNOLOGY
BIT 1302A ELECTRONIC COMMERCE
DATE: AUGUST, 2014 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and any other TWO

QUESTION ONE
a) Outline any FOUR components of an electronic catalog. [8 Marks]
b) Explain the term digital revolution. [3 Marks]
c) Describe FOUR benefits of an electronic market to the buyer. [8 Marks]
d) Explain public e-market places as an example of e-market. [2 Marks]
e) Explain how forward and backward auctions work in B2B, stating clearly where
each is used. [4 Marks]
f) For electronic transactions authentication and non-repudiation are important legal
concerns. Explain what each is and why each is of particular concern in electronic
transactions. [5 Marks]
QUESTION TWO
a) Explain the following online advertisement methods
i) Banner advertisements: [3 Marks]
ii) Email advertisement: [3 Marks]
b) Explain how search engines work with respect to electronic commerce. [14 Marks]
QUESTION THREE
a) With regard to SWOT analysis, explain why an investor should scan the business
environment. [6 Marks]
b) Explain any FIVE general benefits of electronic commerce. [5 Marks]
c) Identify any FIVE digitizable products. [5 Marks]
d) What makes electronic payment using mobile personal devices so attractive (credit and debit
cards)? [4 Marks]

QUESTION FOUR
a) Define the term supply chain as used in ecommerce. [3Marks]
b) Explain how reintermediation can be achieved in electronic commerce. [4 Marks]
c) Electronic data interchange (EDI) is the electronic exchange of business information
between organizations or trading partners in standardized formats. Outline any four
types of business information that can be exchanged using EDI. [4 Marks]
d) Explain any FOUR applications of extranets in ecommerce. [8 Marks]
e) What is the motivation for micropayment systems? [1 Mark]
QUESTION FIVE
a) Explain any SIX components of a successful commercial website. [12 Marks]
b) Explain how an online credit card payment method works. [8 Marks]

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