Day: July 14, 2022

1. (a) Explain the limitations of the theory of comparative advantage as applied in International trade. (8 marks) (b) ABC Company Limited recently expanded its marketing operations to foreign markets. Describe the tools of public relations that it could use Read More …

TUESDAY: 22 May 2018.                                                                                                                 Time Allowed: 3 hours. Answer any FIVE questions.  ALL questions carry equal marks. QUESTION ONE 1.          Discuss live negative effects of inflation in an economy.                                                                                       ( 10 marks)   (b)          Explain live Read More …

1. Explain five factors that could limit a firm when engaging in global marketing. (10 marks) 2. Jumbo Limited intends to venture into the international arena. Outline five economic indicators that the organization could monitor for effectiveness. (10 marks) 2. Read More …

1. (a) Global Limited has an export department that manages its international markets. Explain six functions of the department. (12 marks) (b) Outline four differences between international trade and international marketing. (8 marks) 2.  (a) Jopa Limited is planning to Read More …

(a) Outline five documents that are used in international trade. (b) Explain five barriers that restrict international marketing. (10 marks) Taita Limited is a multinational firm in Kenya. Explain five ways in which the firm may use Information Communication Technology Read More …

TUESDAY: 22 May 2018.                                                                                                                                Time Allowed: 3 hours. Answer any THREE questions in SECTION I and TWO questions in SECTION II. ALL questions carry equal marks. SECTION 1 QUESTION ONE 1.          In relation to entrepreneurship: Define Read More …