PERSONAL SELLING KNEC NOTES

PERSONAL SELLING Meaning and Definition of Personal Selling Personal selling refers to the use of speech and personal conviction to bring about some action on the part of another. Salesperson is a man who actually performs the personal selling. A Read More …

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SALES RESPONSIBILITY AND PREPARATION.

SALES RESPONSIBILITY AND PREPARATION. SALES RESPONSIBILITIES. The primary responsibility of a salesperson is to conclude a sale successfully. This task will involve the identification of customer needs, presentation and demonstration, negotiation, handling objections and closing the sale. These skills will Read More …

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SALES DISPLAY AND DEMONSTRATIONS NOTES

SALES DISPLAY AND DEMONSTRATIONS. Once the problems and needs of the buyer have been identified, the presentation follows as a natural consequence. The first question to be addressed is presentation of what? The preceding section has enabled the salesperson to Read More …

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