The Nature and Purpose of Accounting

Definition Accounting is defined as the process of identifying, measuring and reporting economic information to the users of this information to permit informed judgment Many businesses carry out transactions. Some of these transactions have a financial implication i.e. either cash Read More …

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NUMBERS

The word “number” came from the Latin word “numerus” which mean “to apportion”, to assign, to allot, and to take. Therefore a number is something that measured the size of an allotment. Numeral is any symbol that can represent a Read More …

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Qualities of a good sales person

Qualities of a good sales person Some of the qualities of a good salesperson are as follows: Physical Quality: A salesperson should have a good appearance and an impressive personality. Mental Quality: A good salesperson should possess certain mental qualities Read More …

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Limitations and Demerits of Personal Selling

Limitations and Demerits of Personal Selling High Cost: The cost of developing and operating a sales force is high. More money is spent on personal selling than on any other form of promotion. A sales force represents a greater long Read More …

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Promotion

Promotion refers to communicating with the public in an attempt to influence them toward buying a product. Promotion is also coordination of individual methods of promotions such as advertising, personal selling and sales promotion. Promotion Mix Promotion mix consists of Read More …

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Price

Price is the sum of the values that consumers exchange for the benefits of having or using the product or services. Types of cost Let us first look at the types of cost. Types of costs are fixed costs the Read More …

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