Qualities of a good sales person
Some of the qualities of a good salesperson are as follows:
- Physical Quality: A salesperson should have a good appearance and an impressive personality.
- Mental Quality: A good salesperson should possess certain mental qualities like imagination, initiative, self confidence, sharp memory; alertness, etc. He should be able to understand the need and preferences of the customer.
- Integrity of Character: He should possess the qualities of honesty and integrity. He is to gain the confidence of the customer. He should be loyal to the employer as well as to the customer.
- Knowledge of the product and the company: Should be able to explain each and every aspect of the product i.e. its qualities, how to use it, what precautions to be taken, etc and the company he is representing.
- Good behavior: A salesman should be cooperative and courteous. Good behavior enables one to win the confidence of the customers.
- Ability to Persuade: A good salesperson should be good in conversation so that he can engage the person he is attending. He should be able to convince him and create the desire in mind to possess the commodity.
- Flexibility of approach: He should interact with the customer with a flexible approach i.e. try to persuade different type of customers with different reasons.
- Risk Taker: A salesperson should take a calculative risk while selling the product or service.
- Clearly defined goals and purposes
- Ability to estimate customer’s needs and desires: He or she is alert and quickly determines what the customer wants and the best way to sell.
- Ambition: He or she likes to do a good job and is interested in getting ahead with the company.
- Business Sense: Should understands that a is in business to make a profit and quickly learns the ins – and – outs of the organization.
- Courtesy: Should be in a position to reveals a sincere desire to help customers and treats them as guests even when he or she visits their places of business.
- Creativeness: Imagination, vision and the ability to create ideas make a salesperson dynamic.
- Curiosity: He or she wants to learn all he or she can about his or her products and customers.
- Enthusiasm: There is nothing that can drain away a prospect’s buying interest more than a half – dead salesperson. Dullness should be left at home. A salesperson must radiate enthusiasm during and after the sales call.
- Figure Sense: He or she should have the mathematical ability to figure and fill up order form correctly and to make the necessary reports.
- Flexibility: A good salesperson is able to adapt himself or herself to a variety of customers. Each contact may require adapting the sales talk, speech habits and even appearance.
- Friendliness : A salesperson should be able to make people like him or her and he or she must like to meet people
- Handwriting: He or she must write legibly so that his or her paper work can be readily understood by his or her office people and by his or her customers.
- Health: Good health generates energy and energy is needed to sell. Poor health prevents many salespersons from fulfilling their potentials.
- Interest in job: He or she likes selling and working for the company. .
- Motivation: He or she must have more than just an interest is selling. Psychologists have found certain predominant patterns in people who have become really successful salesperson. They live in the present and not in the future. They do want power over others and prefer not to work under close supervision.
- Originality: He or she is constantly searching for new ideas to be used in selling the products and suggests better ways of doing things.
- Persuasiveness: Very few products of any type actually sell themselves. They must be sold. Your salesperson must have the ability to get people to agree. There are situations when persuasiveness may vary keeping in view the consumer’s response.
- Positive: His or her maturity is reflected in his or her behavior. He or she should be positive, confident, and energetic and business like. He or she should be able to demonstrate to the customers that he or she knows what he or she is talking about.
- Self – control: He or she can handle difficult people and situations calmly.
- Self – starter: A perfect salesperson works well without constant supervision and is able to make decisions on his or her own.
- Speech: Should be able to speak clearly and maturely in a natural tone. He or she can emphasize sales points with sincerity and friendliness
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