Day: January 11, 2022

For the purpose of this chapter, PLC will be taken to mean product life cycle, and product and service will be used interchangeably. Many will be familiar with this timeless model which not only describes the stages in the sales Read More …

ETHICS AND PROFESSIONALISM A profession is an occupational community that has specific education, expert knowledge, and a framework of practice and behavior that underpins community trust, respect, and recognition. Most professions emphasize an ethical approach, the importance of good service, Read More …

ETHICS AND PROFFESIONAL STANDARDS Through our individual actions, each of us can affect the lives of others. Our decisions and behavior can harm or benefit a variety of stakeholders—individuals or groups of individuals who could be affected either directly or Read More …

This is one of the generic strategies by Michael porter. This is organizations doing everything to achieve a CA through producing products or services at a lower unit cost (lowering cost structure) – charge a lower price. Increase efficiency and Read More …

Increasing competition demands more competitiveness from companies and constant and accurate information about competitors and the market place. This requires the development of performance evaluation methods. In accordance to RBV (Resource Based View) approach, the main cause of the variety Read More …

Setting strategic objectives needs to be more of a top-down than a bottom-up process in order to: Provide guidance to lower level managers and units. Support Companywide interests. Be cascaded downwards A strategic objective is an objective of medium and Read More …