Month: November 2021

ONE NATURE AND SCOPE OF MARKETING;OVERVIEW OF MARKETING Marketing is the management process responsible for identifying, anticipating and satisfying consumer needs profitably. It is also the performance of business activities that direct the flow of goods and services from producer Read More …

EMERGING TRENDS AND ISSUES IN MARKETING MANAGEMENT Use of advanced technolog1y-computers;ict advancement Emergence of customer care services department to handle financial matters only. Tele marketing. Globalization-this is a process whereby different systems and parts of a related trade, function as Read More …

DIRECT MARKETING This are direct communications with carefully  targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships the new direct marketing models include: advances in direct marketing include emergence of catalog companies, direct mailers and telemarketers. Read More …

ASPECTS OF PERSONAL SELLING Professionalism-this involves training sales people to the selling process the steps to effective selling include; Prospecting and qualifying-the company will find the leads by examining data sources such as newspaper and directories, organizing trade shows, using Read More …

FACTORS/CRITERIA TO CONSIDER IN SELECTING THE MOST APPROPRIATE MEDIA FOR ADVERTISING Cost element-refers to amount of money to be spent in advertising select the most cost effective media. Frequency-this is the number of times the public will hear a single Read More …

PROMOTION/INTEGRATED MARKETING/COMMUNICATION MIX Promotion is a function of marketing mix and is a technique used in creating awareness on the company’s product as well as the company itself. ELEMENTS OF PROMOTION 1.ADVERTISING. This is any paid form of non-personal presentation Read More …

WHOLE SAILING Wholesaler refer to a firm engaged primarily in wholesailing activity, while wholesailing refers to all the activities involved in selling goods and services to those buying for resale/business use. FUNCTIONS OF WHOLESAILING – Selling and promoting – Buying Read More …

PLACE/DISTRIBUTION/TRANSPORTATION CHANNELS OF DISTRIBUTION A channel of distribution is the route or path followed by a product as it moves from the producer to the consumer/final user. TYPES OF DISTRIBUTION CHANNELS USED They are mainly classified into two main categories Read More …

METHODS OF PRICING/DETERMINING PRICE LEVELS 1.Cost-based pricing Mark-up pricing-this involves adding a standard markup to the product cost .markups  are higher on seasonal items, slower moving items and items with high sewerage and handling costs a high mark up however Read More …

PRICE /PRICING This is the amount of money charged for a good or service. This is the sum of value consumers exchange for the benefit of having or using a good or service. This is the market value of a Read More …