Month: November 2021

 INDIVIDUAL PRODUCT DECISIONS This is a name, term, sign, symbol or design or a combination of the terms intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors. Read More …

STEPS IN NEW PRODUCT DEVELOPMENT IDEA GENERATION– This is the creation of ideas .the ideas can be generated from; Customers ie Customer ways-this is where you ask customers their need and wants which are not being met. Focused group discussions-this Read More …

SETTING BUSINESS GOAL All businesses have objectives and these are the goals of the business. They are the outcomes or targets that the business wants to gain in order to achieve its aims. Business objectives can be long-term objectives or Read More …

INTRODUCTION TO PRODUCT DEVELOPMENT INTRODUCTION. Like people, products go through a life cycle in that they are born, grow, age and eventually die or are replaced. Product life cycle refers to sales history of a product beginning with development ending Read More …

PRODUCT Product refers to anything that can be offered to a market for attention, use, or consumption that might satisfy a want or need. It includes, Services Ideas e.g. consultancy firm on lectures where people purchase your idea and pay Read More …

MARKETING ENVIRONMENT The environment can be defined as all the circumstances, people, things and events around all the marketing activities. A business performance is often dependendant on how the enterprise influences and is influenced by its environment. The environment is Read More …