Sales and Marketing 2012 November Knec Past Paper

SECTION A (32 marks)
Answer ALL the questions in this section.
1. State four benefits that a business firm may get from the use of a line organization structure.
2. Outline four ways in which an Office Manager may contribute to indiscipline among stall in an office. (4 marks)
3. Highlight three measures that an Office Manager may take to ensure lite safety of assets in an office.

4. Outline three qualities that an effective Office Receptionist should possess. (3 marks)
5. Highlight three limitations that may be faced by an organization that uses lite tender mcthod to procure office furniture. (3 marks)
6 Give three reasons why mail may fail io reach its intended recipient. (3 marks)
7. Outline three challenges that may be faced by an organization that uses die alphabetical mcthod wtieii bling office records.

8. Give three reasons that make photocopying a popular method of reproducing documents in an office, (3 marks)
9. Highlight three objectives of an Organization and Mcthnd(O&M) study. (3 marks)
10. Outline three types of plans that may be used in an organization.
SECTION B (68 marks)
Answer any FOUR questions from this section in the spaces provided.
II. (a) Explain six ways through which the marketing department may contribute to die achievement of an organization** goals. (9 marks)
(b) Explain four reasons that make it necessary for companies to hire external consultants to can out Organization and Method studies.

12. (a) Most organizations have computerized their records. Highlight six benefits that such organizations may get from this practice. (9 marks)
(b) Explain four factors that may limit an Office Manager when delegating work to subordinates. (8 marks)
13. (a) Explain six ways through which the open office layout may enhance operations in an office. (9 marks)
b) Outline four advantages of the offset lithography method of reproducing documents in the office. (8 marks)
14. (a) Explain six duties that a filing clerk is expected to cany out in an organization (9 marks)
(b) Describe the procedure of handling payments that are received through mail. (8 marks)
15. (a) Highlight six essential features of a good office form, (9 marks)
(b) Outline Tour ways through which computer knowledge among office staff may positively affect office management activities in an organization.

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