Outline any four importances of advertising as a sales promotion method.

Importance of advertising.

• Informs the prospective customers that a certain product has been placed in the market
• Help consumers to make a more informed choice on the goods they intend to buy
• Increases the volume of sales hence realization of higher profit levels
• Acts as an aid to product identification since an advert clearly shows the brandname and colour of the product.
• Assists in planning production as it plans a significant role in reducing sales fluctuations
• Helps to inculcate customers goodwill particularly the reminder advert which keeps customers aware that the product is still in the market.