Outline any four circumstances under which a manufacturer would sell goods directly to consumers

When a manufacturer sells directly to consumers

  • When goods require sufficient after-sales services
  • When goods are very expensive e.g. motor cars.
  • When goods are branded and widely advertised
  • When goods are highly fashionable with high profit margin
  • When goods are highly fragile e.g. glass materials
  • When goods are highly perishable e.g. fruits and vegetables .
  • When the manufacturer wants to exercise some control during the distribution process.

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