Outline any four circumstances under which a manufacturer would sell goods directly to consumers

When a manufacturer sells directly to consumers

• When goods require sufficient after-sales services
• When goods are very expensive e.g. motor cars.
• When goods are branded and widely advertised
• When goods are highly fashionable with high profit margin
• When goods are highly fragile e.g. glass materials
• When goods are highly perishable e.g. fruits and vegetables .
• When the manufacturer wants to exercise some control during the distribution process.