MANAGEMENT PRINCIPLES AND PRACTISE DECEMBER 2021 PAST PAPER

WEDNESDAY: 15 December 2021.                                                                                            Time Allowed: 3 hours.

Answer any FIVE questions.   ALL questions carry equal marks.

QUESTION ONE

1.         Explain four variables that could be used to segment consumer markets.                                                    (4 marks)

2.         “A manager’s freedom to make decisions depends on internal and external factors”.

Examine four organisational factors that might influence a manager’s decision making style.               (8 marks)

3.         Argue four reasons why Fredrick Taylor’s principles of scientific management are regarded as inhuman. (8 marks)

(Total: 20 marks)

 

QUESTION TWO

1.         Delegation is a key aspect of the organising function.

Assess five subordinate-oriented barriers to effective delegation in an organisation.               (5 marks)

Propose five measures that a manager could institute to enhance effective delegation.            (5 marks)

2.         Discuss five approaches that a manager could use to create an enabling environment for effective change in an organisation.  (10 marks)

(Total:  20 marks)

 

QUESTION THREE

1.          Analyse five reasons why project cycle management is essential to an organisation.                              (10 marks)

2.         Examine five conditions necessary for a successful brainstorming session.                                             (10 marks)

(Total: 20 marks)

 

QUESTION FOUR

1.           Summarise four characteristics of a good business opportunity.                                                                     (4 marks)

2.          Highlight four merits of the system approach to management.                                                                         (4 marks)

3.          Discuss six reasons why controlling is an important management function.                                             (12 marks)

(Total: 20 marks)

 

QUESTION FIVE

1.          Highlight four demerits of marketing intelligence.                                                                                                (4 marks)

2.         Suggest four types of innovation that a manager could apply to improve the company’s product or service. (8 marks)

3.           Discuss four factors that might influence the design of the structure of an organisation.                        (8 marks)

(Total: 20 marks)

 

QUESTION SIX

1.           Summarise four benefits that might accrue to an organisation from advanced preparation of a planned change.(4 marks)

2.          Analyse four sources of information which a superior may use to measure employees’ performance.                                (8 marks)

3.           Evaluate four ways in which trade patents are useful to entrepreneurs.                                                                               (8 marks)

(Total: 20 marks)

 

QUESTION SEVEN

1.           Suggest four strategies that an organisation could use to sustain market growth for a product.                                          (4 marks)

2.           Examine three broad managerial roles as advanced Mintzberg.                                                                                      (6 marks)

3.            Give five reasons why organisations use baseline surveys in project management.                                                          (10 marks)

(Total: 20 marks)

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