International Marketing 2015 July Knec Past Paper

1. (a) Explain six factors that a firm should consider when planning for international marketing. (12 marks)
(b) Shine Limited is in the process of designing a channel strategy for its products in an international market. Describe four product characteristics to be considered
in designing the channel strategy. (8 marks)
2. (a) Pearl Limited is a manufacturer of beauty products and intends to market its products abroad. Explain six factors it should consider when selecting the market. (12 marks)
(b) Prices in international markets increase from time to time due to various reasons.
Explain four such reasons. (8 marls)
3. (a) One of the barriers to entry into international markets is protectionism by governments. Explain five reasons for this practice. (10 marks)
(b) Explain five strategies that may be used when selling products in international markets. (10 marks)
4. (a) Explain six benefits that organizations derive from venturing into foreign markets. (12 marks)
(b) As a marketing consultant, you have been requested to make a presentation on the role of multinational corporations. Explain four key points that you will include in the talk. (8 marks)
5. (a) Explain five macro components of the international marketing environment. (10 marks)
(b) Describe five problems that may be experienced by regional economic groupings in their efforts to enhance international marketing. (10 marks)
6. (a) The internet has revolutionized marketing activities at the international level.
Explain six benefits of using internet in international marketing. (12 marks)
(b) Describe four methods of direct exporting that a company may use to enter into foreign markets. (8 marks)
7. (a) Explain five forms of promotion that are used by international marketers. (10 marks)
(b) Describe five sources of information on foreign markets. (10 marks)

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