SECTION A (32 marks)
Answer ALL the questions in this section.
1′. List four functions of public relations in an organization. (4 marks)
2. State three reasons that make radio a popular media of public relations communication. (3 marks)
3. State four methods that an organization may use to evaluate the effectiveness of a public relations programme. (4 marks)
4. State three reasons why an organization needs to define its publics. (3 marks)
5. List four personal qualities of a good public relations officer. (4 marks)
6. State three reasons why the corporate identity of an organization is important. (3 marks)
7. List three contributions of the Human Relations Theory to management of organizations. (3 marks)
8. List three principles emphasized by Max Weber to reduce arbitrary use of power in organizations. (3 marks)
9. List two biological factors that may determine the personality of an individual. (2 marks)
10. State three indicators of frustration among employees in an organization. (3 marks)
SECTION B (68 marks)
Answer any FOUR questions from this section.
11. (a) Explain four benefits that an organization may get from having good human relations. (8 marks)
(b) Outline six measures that may be taken by the public relations team to improve the relationship between an organization and its publics. (9 marks)
12. (a) Explain six disadvantages of using a consultancy firm to undertake public relations activities for an organization. (9 marks)
(b) Explain four weaknesses of television as a medium of transmitting public relations content. (8 marks)
13. (a) Outline six circumstances that may make an organization assign a duty to a consultancy firm even when it has an in-house public relations department. (9 marks)
(b) Epity Limited has faced a major crisis attracting media attention. Explain four measures that the organization can put in place to satisfy the media interest. (8 marks)
14. (a) Outline six ways through which a supervisor may positively change the attitude of employees. (9 marks)
(b) Explain four reasons why an organization may need to understand the personalities of its employees. (8 marks)
15. (a) Explain six benefits of informal groups in an organization. (9 marks)
(b) Explain four ways through which an employee may overcome frustration. (8 marks)
