Human and Public Relations 2016 July Knec Past Paper

SECTION A (32 marks)
Answer ALL the questions in this section.
1. State four financial publics of a company listed in the Nairobi Securities Exchange. (4 marks)
2. The table below represents the public relations transfer process. Fill in the missing information to complete the process.
(4 marks)
Negative Situation
Positive situation
■> Knowledge
3. List three limitations of using the bureaucratic style of management in a public relations department. (3 marks)
4. State three personal factors that may influence the formation of an individual’s atti^de. (3 marks)
5. List three negative types of defence mechanism that may be exhibited by a frustrated employee. (3 marks)
6. Highlight three advantages of exhibitions as a media for public relations activities in an organization. (3 marks)
7. Give three reasons that make it necessary for the public relations professional body to enforce the code of conduct on its members. (3 marks)
8. Outline three responsibilities of the public relations department to the company’s distributors. (3 marks)
9. List three challenges that may be faced by modem public relations practitioners. (3 marks)
10. State the three components of personality as expounded by Sigmud Freud. (3 marks)
SECTION B (68 marks)
Answer any FOUR questions from this section.
11. (a) Explain six ways in which the public relations department of an organization can facilitate the media to report accurately during a crisis. (9 marks)
(b) Highlight four techniques that may be used by public relations practitioners to change the attitude of a target audience. (8 marks)
12. (a) Explain six benefits of engaging a consultancy firm to undertake public relations activities for an organization. (9 marks)
(b) Outline four personality traits that an effective public relations manager should possess. (8 marks)
13. (a) Give four reasons that may make it necessary for managers to vary the techniques for enhancing human relations in an organization. (8 marks)
(b) Outline six characteristics that an informal organization may display. (9 marks)
14. (a) Highlight six objectives of public relations that an organization may seek to attain. ’ (9 marks)
(b) Give four reasons that make the government an important public for all business
organizations. (8 marks)
Explain four uses of a photo library in a public relations department of an organization.
Explain six factors that may influence the choice of media for public relations activities in an organization. (9 marks)


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