W1-2-60-1-6
JOMO KENYATTA UNIVERSITY
OF
AGRICULTURE AND TECHNOLOGY
University Examinations 2014/2015
SECOND YEAR SECOND SEMESTER EXAMINATION FOR
THE DEGREE OF BACHELOR OF MASS COMMUNICATION
HSC 2213: DEVELOPMENT COMMUNICATION
DATE: AUGUST 2014 TIME: 2 HOURS
INSTRUCTIONS: ANSWER QUESTION ONE (COMPULSORY) AND ANY OTHER TWO QUESTIONS
Question One (30 Marks)
a) Write brief notes on the following key development concepts: (10 Marks)
(i) One – way and two – way communication models.
(ii) Communication and development communication.
(iii) Social networks
b) With examples, explain the 4P’s of social marketing model as a tool for development. (10 Marks)
c) Using examples from your own community, describe the steps followed by many NGO’s in implementing their programmes. (10 Marks)
Question Two (20 Marks)
Social networks have an important role in communicating for development and their contribution is now being recognized by NGOs, donors and various governments:
a) Explain five reasons why social networks are developed. (10 Marks)
b) Briefly discuss five factors to be considered in determining how a social network should be managed and operated. (10 Marks)
Question Three (20 Marks)
The rapid and continued development of information and communication technology over the past decade is creating new opportunities. Explain the role of the internet as a participatory tool in communication for development. (20 Marks)
Question Four (20 Marks)
a) There are varied approaches to handle development communication which are not exclusive to each other. Discuss five main approaches to development communication. (10 Marks)
b) The process of developing a development communication plan has several stages. Discuss them in detail. (10 Marks)
Question Five (20 Marks)
a) Differentiate between the following: (10 Marks)
(i) Social development
(ii) Economic development
(iii) Social communication
(iv) Participatory development communication
(v) A communication plan for development
b) Discuss three objectives of a communication plan. (6 Marks)
c) Outline briefly the four stages of a participatory development project. (4 Marks)
