Highlight any four circumstances under which a businessman would communicate to the customers by letters rather than telephone.

Circumstances when a businessman would communicate to customers with letters than telephone.

  • When permanent records for future reference are required
  • When communication needs to be highly confidential
  • When communication need to reach many people at a time when he/ she needs to accommodate complex messages such as tables and graphs for illustrations.
  • When the customer is far away and it may be two expensive to call.

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