ENTREPRENEURSHIP AND COMMUNICATION MAY 2021 PAST PAPER

TUESDAY: 18 May 2021.          Time Allowed: 3 hours.

Answer any THREE questions in SECTION I and TWO questions in SECTION II. ALL questions carry equal marks.

SECTION I

QUESTION ONE

1.           Explain five uses of a budget in an enterprise.      (5 marks)

2.           Suggest five reasons which could make a domestic entrepreneur invest in global markets.      (5 marks)

3.           Explain five drivers of product innovation in an enterprise.   (10 marks)

(Total: 20 marks)

 

QUESTION TWO

1.            Explain the term “egoistic entrepreneurs”.    (2 marks)

2.          Summarise four internal factors that could motivate an individual to become an entrepreneur.      (4 marks)

3.          Highlight four functions of a risk management committee in an enterprise.   (4 marks)

4.          Explain five factors that might influence an entrepreneur to go for a business merger rather than a business acquisition. (10 marks)

(Total: 20 marks)

 

QUESTION THREE

1.          Identify four objectives of government incubators.     (4 marks)

2.          Analyse four drawbacks of enterprises floating shares to the public.      (8 marks)

3.          An entrepreneur is inspired by opportunities and responds by exploiting them. Discuss four approaches of identifying

business opportunities.  (8 marks)

(Total: 20 marks)

 

QUESTION FOUR

1.           With reference to legal frameworks, explain four challenges that might affect the operations of micro and small enterprises.         (4 marks)

2.          Explain four reasons why idea evaluation is an important step in determining the feasibility of a business venture. (8 marks)

3.          Discuss four factors which have led to small business ventures becoming more popular in the contemporary business

world.        (8 marks)

(Total: 20 marks)

 

SECTION II

QUESTION FIVE

1.           Highlight four guidelines that a presenter could follow when handling questions.     (4 marks)

2.          Explain four limitations of upward communication.      (4 marks)

3.          Distinguish between “office circular” and “circular letter”.      (4 marks)

Assess four situations under which communication through a circular letter could be appropriate.    (8 marks)

(Total: 20 marks)

 

QUESTION SIX

1.           Summarise four preparations by an organisation before holding a meeting.       (4 marks)

2.          Outline four benefits that could accrue to an organisation that adopts ethical communication.    (4 marks)

3.           Explain four psychological barriers to effective communication.    (4 marks)

4.           Discuss four disadvantages of using the interne in communication.      (8 marks)

(Total: 20 marks)

 

QUESTION SEVEN

1.           Explain four advantages of the use of audio-visual equipment in communication.    (4 marks)

2.          Summarise four types of information which could be contained in an organisation’s newsletter.     (4 marks)

3.           Justify four reasons why an organisation needs to constitute an ethics committee.    (4 marks)

4.           Suggest four causes of inefficient filing of documents in an organisation.      (8 marks)

(Total: 20 marks)

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