DCU300  ENTREPRENEURSHIP SKILLS.

UNIVERSITY EXAMINATIONS: 2018/2019
EXAMINATION FOR THE DEGREE OF DIPLOMA IN BUSINESS
INFORMATION TECHNOLOGY
DCU300 ENTREPRENEURSHIP SKILLS
FULLTIME/PARTTIME
DATE: NOVEMBER, 2018 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One & ANY OTHER TWO questions.

QUESTION ONE [30 MARKS]
a) Explain factors that can motivate one to turn to entrepreneur (8Marks)
b) Explain why risk management is a key attribute of the entrepreneur. (4Marks)
c) compare entrepreneurship and intrapreneurship. (6Marks)
d) Describe the product planning and development process. (10Marks)
e) Define the term window of opportunity. (2Marks)
QUESTION TWO (20 MARKS)
a) Describe the ways that an entrepreneur can become unethical. (8Marks)
b) What are the four causes of stress among entrepreneurs? How can an entrepreneur
deal with each one of them? (8Marks)
c) State four sources of business ideas. (4Marks)
QUESTION THREE (20 MARKS)
a) Explain the factors that influence the demand of a product or service. (10Marks)
b) Describe the advantages of self- employment. (10Marks)
QUESTION FOUR (20 MARKS)
a) State the advantages of buying an existing business. (6Marks)
b) Describe the contribution of entrepreneurship to national development. (10Marks)
c) Give four reasons for protecting business ideas. (4Marks)
QUESTION FIVE (20 MARKS)
a) Describe the qualities of a good investment opportunity. (8Marks)
b) Differentiate between artisan and opportunistic entrepreneur. (2Marks)
c) Explain how an entrepreneur can establish and maintain competitive advantage.
(8Marks)
d) What is the most striking thing that you have learnt in this unit? (2Marks)

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