UNIVERSITY EXAMINATIONS: 2014/2015
EXAMINATION FOR THE DIPLOMA IN INFORMATION
DBIT501 ENTREPRENEURSHIP SKILLS
DATE: AUGUST 2016 TIME: 1½HOURS
INSTRUCTIONS: Answer Any THREE Questions.
a) Define the term entrepreneurship. (2 Marks)
b) State six characteristics of a successful entrepreneur. (6 Marks)
c) Explain the challenges that a young entrepreneur may face. (10 Marks)
d) Define term franchise. (2 Marks)
a) Define the following terms (4 Marks)
i) Locus of control
iv) Window of opportunity
b) Explain the new product life cycle (8 Marks)
c) Highlight the differences between men and women entrepreneurs in Kenya.
a) Explain how an entrepreneur can use SWOT analysis model to assess his
business. (6 Marks)
b) Describe the features of a good business opportunity (8 Marks)
c) Explain the factors that determine the demand of a product. (6 Marks)
a) State the benefits of new technology to entrepreneurs. (10 Marks)
b) Analyze the different ways an entrepreneur can use to revive a business.
c) List the motivation factors that influence an entrepreneur to start a business.
a) Explain the reasons for protecting business ideas. (5 Marks)
b) Describe the measures the government could put in place to encourage
entrepreneurship in the country. (10 Marks)
c) Employment is a major problem in Kenya today. State the possible alternatives
open for the youth today in business. (5 Marks)